Announcement · Partner Program · 6 min read
Your clients are already asking about AI solutions.
In the last six months we've spoken to dozens of Odoo implementation partners. Almost all of them tell us the same thing: their clients are starting to ask, "Can we connect our Odoo to ChatGPT, Gemini, Co-pilot or Claude?".
This is why we're launching the MCP Pro Partner Program today.
If you're an Odoo partner, and you've been wondering how to position your firm as the obvious choice when an AI question comes up, this post is for you.
If you want the longer thesis behind this, how AI changes ERP work, where it doesn't, and what governance looks like when the interface shifts, we've written that up separately in our AI in ERP whitepaper. This post focuses on the program itself.
What's happening in the market
ERP is being rewired around AI assistants. It's no longer a question of whether people will talk to their business data through Claude, ChatGPT, Copilot or whatever comes next, it's a question of how fast their Odoo partners let them do it.
Odoo has its own AI features, and they're real. But for many of the workflows clients actually want, you also want a dedicated AI assistant alongside Odoo, one that can move across mail, calendar, storage and Odoo in a single conversation. We've laid out the trade-off in Why You Want an AI Assistant Alongside Odoo; the short version is that "AI in Odoo" and "AI alongside Odoo" solve different problems, and the best Odoo partners can explain and offer both.
The bridge for the second category is MCP (Model Context Protocol), the open standard that lets an AI assistant safely connect to an external system. We built MCP Pro as a hosted (and source-available) MCP server for Odoo, so that any business running Odoo v14–19, Community, Enterprise, Odoo.sh, on-prem, doesn't matter, can connect their AI tool to their ERP in roughly five minutes.
Where to run that MCP server is a non-trivial choice in itself; we've compared the four realistic setups in Where you host your Odoo MCP server decides almost everything else if you want to brief yourself. Especially why a hosted version works better than an MCP module installed in Odoo.
Why we're launching a partner program now
For the last several months, partners have asked us two questions over and over:
- "How do I use this with my own clients?"
- "Can I sell it to them and earn something on top?"
Until now we answered those by email, one partner at a time. That doesn't scale and more importantly, it doesn't give serious partners a clear framework to build their AI offering on.
So we're formalizing it. The MCP Pro Partner Program gives Odoo partners a structured way to:
- Use MCP Pro in your own delivery. Run it on your own Odoo, on your dev instances (can switch easily), in client projects and make your consultants meaningfully more productive on day-to-day Odoo work.
- Offer MCP Pro to your clients. Pitch it, onboard them for free, sell it. You earn a recurring margin on every seat your clients keep using, month after month
- Position your firm as AI-ready. Win deals against partners who can't answer the AI question.
- Sell training programs to your clients on “How to use AI chat (safely) within your organisation.”
What's in the program
We've tried to make this as simple as possible, because partners told us, repeatedly, that complicated programs are the reason they don't join most of them.
Margin on every seat you resell. You get paid for one year as long as your client keeps using MCP Pro. No one-off bounty that disappears after month one.
No exclusivity. No quota. Cancel anytime. A simple agreement. We don't tie your hands and you don't tie ours.
Partner-facing onboarding. You get a dedicated trial of MCP Pro for your own use, an onboarding call with our team, sales materials you can adapt, and a private channel to talk to us when you need to.
You’ll receive a unique partner URL that allows us to track, for a predefined period, which customers you refer and which of them ultimately subscribe. In addition, you can also register your customers and invite them directly through our application.
Co-marketing for partners who go all-in. Once you have a few clients live, we'd love to do joint case studies, blog posts and joint webinars. Selectively partners who are clearly leaning into AI as a practice.
We're deliberately not publishing the exact commissions per sale / user in this post. They depend on a short conversation about fit, and we'd rather quote you the right number than have you find yourself in the wrong bucket. If you want the number, ask if you apply.
Who this program is for
Be honest with yourself when you read these. The first wave of partners is small, and we'd rather start with the right ten than the wrong fifty.
You're a good fit if:
- You're an Odoo partner. Ready and above are welcome.
- You're based in Europe. Other regions are welcome to apply, but expect us to focus support and co-marketing on Europe first.
- You have more than 5 consultants doing Odoo work. Solo consultants count, we have a couple in the program already.
- Your team (and clients) is already using AI tools internally. ChatGPT, Claude, Copilot, Gemini, any of them. You don't need to be experts, but you need to be past the "should we even try AI" stage.
- You see AI as something you want to lead with, not something to bolt on later.
It's probably not a fit if:
- You're looking purely for free tools or modules and have no commercial intent to bring it to clients.
- Your team and clients has no AI exposure yet. Start by using AI tools internally for two months, then come back :).
What to expect once you're in
This is a partnership, not a license deal. A few things we commit to from our side:
- Honest pricing for your clients. No bait-and-switch. The seat price we quote today is the seat price they pay. Clients pay per month or per year.
- You own the client relationship. We're behind the scenes. Your brand, your delivery, your client.
- Real product roadmap input. Active partners influence what we build. We've already shipped multiple features at partner request.
- No partner-tier theater. No badges, no certifications, no annual ceremony. Just work.
And what we ask in return:
- Use MCP Pro in your own delivery first. We want you to feel the value before you sell it.
- Be transparent with us about how it's going. If something breaks, tell us. If a deal falls through, tell us why.
- If you decide it's not for you, just tell us. No drama, no exit clauses.
Apply: the next step
We're keeping the first wave small. Apply via our contact form.
Fill in the contact form with:
- Your firm's name and a link to your website
- A one-line answer to: "Why do you want to be in this program?"
- Roughly how many consultants you have
- Roughly how many users you may have for this
- Whether you already use AI tools in your delivery (it's fine if the answer is "lightly")
We aim to reply within two business days. If it looks like a fit, the next step is a 30-minute call where we walk through MCP Pro live, you ask anything you want about commercial terms, and we decide together whether to move forward.
That's the whole funnel. No long forms, no marketing automation, no chasing.
A final note
We genuinely believe the next two years of Odoo work look very different from the last two. The partners who lead that shift will be the ones whose clients say, "they're the AI people", not because they bolted on a chatbot, but because they thought about how AI changes implementation, support and how their clients actually use Odoo every day.
If that sounds like the kind of firm you want yours to be, we'd love to do this with you.
MCP Pro is built and maintained by Pantalytics, an Odoo implementation partner based in Utrecht, the Netherlands. Learn more about the product at pantalytics.com/apps/odoo-mcp-server or browse the source on GitHub.